About Us
Big Beat branding was founded by Sally, who has extensive experience in both traditional marketing communication and HR from the perspective of company culture, people engagement and employer branding.
Between 2011 and 2019, Sally founded and built Spotify’s People experience team, creating the company’s strategy for employee engagement and internal events.
Simultaneously, she project managed the creation of Spotify’s first EVP, the evolution of the company values, and managing the content creation and marketing of Spotify’s employer brand.
Before that Sally worked for multiple PR agencies, working across a broad portfolio of clients from musicians, festivals, books & authors, media & advertising, tech, restaurants and drinks brands.
“Great employer branding comes from designing positive, inclusive and engaging experiences for your people, and then giving them the perfect platform for storytelling, where these experiences will be at the heart.”
SALLY WHATLEY
Approach
Agency Network
Having worked both in-house and within agencies, we're perfectly placed to act as an extension of your in-house team, or to be a simple bolt-on for just one project.
Whichever approach you decide is best for you, you can rely on our broad experience and really strong network.
If we can't help (we do have broad experience but we are also aware of where we are not experts), it's likely we'll know someone who can, and we're big fans of making recommendations, knowledge-sharing and referrals!
Employer BrandiNG
The combination of marketing communications expertise, and years of working as part of a HR team, means that we have a creative, but strategic and people-led approach to Employer Branding.
We believe that the basis of great employer branding is a strategy and brand identity that's built around culture, a clearly defined and genuine EVP, and consideration of the entire employee lifecycle to bring those attributes to life.
the bpm
We pride ourselves on high standards and being able to deliver to a fast tempo. We know when to turn up the creativity and when to stick to the tried and tested.